PRESENTS
India's Tennis Ball T10 cricket tournament, played only by digital content creators and influencers.
Content Creator League (CCL) Season 1 is India's premier Tennis Ball T10 cricket tournament, designed exclusively for digital content creators and influencers.
Organised and managed by Dynamic Discovery, CCL brings social media personalities from across the country together to compete, collaborate, entertain and inspire through the spirit of cricket.
It is more than a sporting event — it is a celebration of digital influence, entertainment, sportsmanship and brand collaboration.
FRANCHISE TEAMS
CONTENT CREATORS
SEASON PHASES
A sports, events and talent management organisation that builds original sporting properties across India.
Format design, operations and governance.
Owner onboarding, franchise ops and compliance.
Ceremonies, staging, sound and show flow.
Onboarding, scouting and talent relations.
Custom brand-fit activations on ground.
Tiered packages and rights management.
Live coverage, streaming and content.
Grassroots and corporate tournaments.
Franchise management is now a core Dynamic Discovery vertical — from owner onboarding to season-long franchise operations.
followers on any one platform — Instagram, YouTube, Facebook or X.
Opening ceremony · League matches · Play-offs
Night matches under lights Spectator stands Sponsor branding zonesLeague matches · Grand finale & award ceremony
Centre pitch & practice area Pavilion & hospitality Media & broadcast zoneOn the field and off it — every selected creator gets the same treatment.
Visibility on a nationwide creator platform.
Franchise cricket, run professionally.
Direct access to league sponsors and partners.
Meet 90+ creators and six team owners.
Match-day hospitality for every player.
Interviews, features and press interactions.
Eleven award categories across the season.
Team jersey and official league merch.
Partner with India's fastest-growing creator sports property across three rights tiers.
Custom packages can be built around any combination of the above.
Creators competing across six franchises.
Aggregate reach of the creator roster.
Creator-led promotion through the season.
Every match captured and streamed.
Match-day and behind-the-scenes stills.
Daily clips built for social platforms.
Cross-promotion across creator channels.
Player and owner reactions after games.
Dressing room, draft and auction access.
Target platforms for live coverage, highlights and post-match content.
Season launch spectacle.
Live music and performances.
Fans meet their creators.
Full match-day commentary.
Contests and on-ground games.
Branded photo moments.
Jerseys and league merch.
Sponsor-led fan activities.
Grand finale celebration.
Trophies and season honours.
Winning franchise of Season 1.
Finalist franchise.
Best overall performer of the league.
Most runs across the season.
Most wickets across the season.
Standout batting through the league.
Standout bowling through the league.
Sharpest fielding of the season.
Breakout debut performer.
Highest fan engagement.
Best conduct on and off the field.
Each franchise is built through the Player Draft in Phase 3 and the Auction in Phase 5.
To build India's most exciting creator-based cricket league that unites digital talent, sports, entertainment and brands on one platform — while creating unforgettable experiences for fans nationwide.
Season 1 · 2026 · October – November · Organised by Dynamic Discovery
FOUNDER & MANAGING DIRECTOR
CO-FOUNDER & CEO
CHIEF FINANCIAL OFFICER
Associate Partner
Associate Partner
Marketing & Promotion